CAMSING International Holding (HK Listed Code: 2662), one of China’s leading brand licensing, merchandising, and sports and entertainment marketing companies has acquired POW! Entertainment, the media and entertainment company founded by legendary comic creator Stan Lee. Under the deal, CAMSING International will acquire POW! Entertainment’s library of unique intellectual properties for film, television, games, virtual reality, animation, live events, tours, comics, and publishing. Given its strength of IP management and operation, CAMSING presents a unique opportunity for its North American partners to cultivate and advance their IP in Asia, providing local access and comprehensive expertise to entertainment and sports productions on a worldwide scale.
Vivian Lo, Chairman and CEO of CAMSING International announced the acquisition of POW! Entertainment. Camsing International is a Hong Kong Listed company and falls under the Camsing Global Group umbrella, which has a strong presence in the China domestic IP merchandising market. Under the new structure, Stan Lee will continue in the Chief Creative Officer role. CAMSING US VP Shane Duffy will become the CEO of POW! Entertainment while Gill Champion will transition to President.
Stan Lee, Chief Creative Officer of POW! Entertainment said: “I am enthusiastic to continue with the next chapter of my career and to be involved with the continued development and production of so many of the new projects that we developed while at POW Entertainment. The Camsing merger will provide additional resources for development of these projects and access to new markets. Ultimately this will enhance and create additional opportunities for fans of the genre around the globe to enjoy the superheroes that we have created over the last few years. Excelsior!”
Camsing Chairman and CEO Vivian Lo said: “I believe the merger will bring significant synergy by combing POW!’s existing intellectual property library and Camsing’s strong IP merchandising network in China, therefore creating value for our shareholders. At the same time, this deal will enhance Camsing’s comic intellectual property creation capability by working with Lee, who is a global proven name. The group will continue to produce better products and content for its global customers and develop another ‘Marvel’ in the Asian market.”
CAMSING delivers world renowned brands to the global market, having established a pan-entertainment platform across animation, events, film, television, music, games, sports, licensed products and theme parks. CAMSING has worked with global IP partners including: Disney, Hasbro, Blizzard, Warner Brothers, National Basketball Association (NBA) and properties including: Transformers, Star Wars, World of Warcraft, Justice of League, etc.
“Adding Stan Lee’s Pow! Entertainment to the Camsing Family and having the distinct pleasure of working with the icon himself, marks an extraordinary opportunity for Camsing,” said Shane Duffy. “It will be a true pleasure to bridge our full portfolio of marketing platforms, distribution channels and theme parks around Stan’s endless list of unreleased IP laden entertainment properties. We are excited that he has allowed us to participate in his next chapter and look forward to strengthening his already guru metal legacy.”
Lee is a heroic figure whose superheroes propelled Marvel to its preeminent position in the comic book industry. His co-creations include Spider-Man™, The Incredible Hulk™, X-Men™, The Fantastic Four™, Iron Man, ™ and hundreds of others which are responsible for over 40 billion in box office success. Lee currently remains Chairman Emeritus of Marvel, as well as a member of the Editorial Board of Marvel Comics.
Gill Champion said: “The merger with Camsing will provide for additional capitalization, assets, to enhance and expand Stan Lee/Pow’s intellectual properties. At the same time the merger will allow for additional opportunities to further its brand awareness on an international scale.”
