{"id":17762,"date":"2016-11-25T20:17:18","date_gmt":"2016-11-26T04:17:18","guid":{"rendered":"http:\/\/moviesharkdeblore.com\/site\/?p=17762"},"modified":"2023-08-06T08:10:01","modified_gmt":"2023-08-06T15:10:01","slug":"lion-launches-social-impact-campaign-lionheart-in-partnership-with-the-charity-network","status":"publish","type":"post","link":"https:\/\/behindthelensonline.net\/site\/news\/lion-launches-social-impact-campaign-lionheart-in-partnership-with-the-charity-network\/","title":{"rendered":"LION launches social impact campaign #LIONHEART in partnership with the Charity Network"},"content":{"rendered":"<p>In connection with the opening of LION in theatres on November 25<sup>th<\/sup>, 2016, <strong>See-Saw Films<\/strong>, <strong>The<\/strong> <strong>Weinstein Company<\/strong>, and <strong>The Charity Network<\/strong> launched <strong>#LionHeart<\/strong>, a social impact campaign to help provide much-needed financial support for non-profit organizations serving vulnerable children on the ground in India. \u00a0See-Saw Films\u2019 picture, LION (directed by Garth Davis and distributed by the Weinstein Company), tells the true story of five-year-old Saroo Brierley, who gets lost on a train which takes him thousands of miles across India, away from home and family. Saroo\u2019s story is one of hundreds of thousands.\u00a0 As there are over 11 million children living on the streets of India, with more than 80,000 going missing each year, the #LionHeart campaign is a tremendous opportunity to raise awareness about these problems and to inspire action on a global scale. See-Saw Films and The Weinstein Company will utilize the Charity Network\u2019s digital consumer platform <a href=\"https:\/\/www.chideo.com\/\">Chideo<\/a> to generate awareness and help fund donations to select non-profits in India.<\/p>\n<p>In support of the #LionHeart campaign, <strong>Dev Patel <\/strong>released the following video as a call to action to both raise awareness about the crisis in India, and raise funds for the non-profits that are addressing the challenges head-on.<\/p>\n<p><code><iframe style=\"border: none; width: 480px; height: 270px; position: relative; top: 0px; bottom: 0px; right: 0px; left: 0px;\" src=\"https:\/\/players.brightcove.net\/3455393369001\/811d52b9-87a1-41ce-b849-ad7016230bd0_default\/index.html?videoId=5220771114001\" width=\"300\" height=\"150\" allowfullscreen=\"allowfullscreen\">\u201cUnfortunately, stories like Saroo\u2019s are all too common. Over 80,000 children go missing each year and there are over 11 million children living on the streets in India alone,\u201d said Dev Patel. \u00a0\u201cThere are organizations on the ground doing amazing work to help kids like Saroo. And the best way we can help is by giving them the financial support they so desperately need.\u201d<\/p>\n<p>The non-profit organizations that #LionHeart will support include:<\/p>\n<p><strong>Magic Bus<\/strong> - Magic Bus educates\u00a0at\u00a0risk\u00a0children\u00a0on best practices for prevention\u00a0and equips them with\u00a0education\u00a0and the life-skills necessary to move out of poverty.<\/p>\n<p><strong>Railway Children<\/strong> - Fights for\u00a0vulnerable\u00a0children\u00a0who live alone at risk on the streets\u00a0and\u00a0railway\u00a0stations, where they suffer abuse and exploitation.<\/p>\n<p>LION producers and See-Saw\u2019s joint managing directors Iain Canning and Emile Sherman \u00a0agreed, \u201cWe are extremely proud to have brought Saroo\u2019s story to life for audiences around the world.\u00a0However, we don\u2019t want the journey to end there. We are passionate about harnessing the power of this film to bring about real impact in the lives of those Indian children who, like young Saroo, need assistance.\u00a0 We hope LION and the #LionHeart campaign will raise awareness\u00a0about the plight of these lost children in India and around the globe and will inspire people to take action with us\u00a0to help alleviate some of these very urgent problems.\u201d<\/p>\n<p>LION is a remarkable story about the importance of family and the ties that bind, and how modern technology allows us to connect with places and one another in ways past generations could only dream of. The film received rave reception out of its World Premiere at the Toronto International Film Festival. To donate, visit the film\u2019s official website, <strong>LionMovie.com.\u00a0 <\/strong>Audiences from around the world can easily donate to each organization with one click. Additionally, #LionHeart will also include a robust social media campaign.<\/p>\n<p><\/iframe><\/code><\/p>\n<p>&nbsp;<\/p>\n<p>\u201cUnfortunately, stories like Saroo\u2019s are all too common. Over 80,000 children go missing each year and there are over 11 million children living on the streets in India alone,\u201d said Dev Patel. \u201cThere are organizations on the ground doing amazing work to help kids like Saroo. And the best way we can help is by giving them the financial support they so desperately need.\u201d<\/p>\n<p>The non-profit organizations that #LionHeart will support include:<\/p>\n<p><strong>Magic Bus<\/strong> &#8211; Magic Bus educates\u00a0at\u00a0risk\u00a0children\u00a0on best practices for prevention\u00a0and equips them with\u00a0education\u00a0and the life-skills necessary to move out of poverty.<\/p>\n<p><strong>Railway Children<\/strong> &#8211; Fights for\u00a0vulnerable\u00a0children\u00a0who live alone at risk on the streets\u00a0and\u00a0railway\u00a0stations, where they suffer abuse and exploitation.<\/p>\n<p>LION producers and See-Saw\u2019s joint managing directors Iain Canning and Emile Sherman commented, \u201cWe are extremely proud to have brought Saroo\u2019s story to life for audiences around the world.\u00a0However, we don\u2019t want the journey to end there. We are passionate about harnessing the power of this film to bring about real impact in the lives of those Indian children who, like young Saroo, need assistance.\u00a0 We hope LION and the #LionHeart campaign will raise awareness\u00a0about the plight of these lost children in India and around the globe and will inspire people to take action with us\u00a0to help alleviate some of these very urgent problems.\u201d<\/p>\n<p>LION is a remarkable story about the importance of family and the ties that bind, and how modern technology allows us to connect with places and one another in ways past generations could only dream of. The film received rave reception out of its World Premiere at the Toronto International Film Festival. To donate, visit the film\u2019s official website, <strong>LionMovie.com.\u00a0 <\/strong>Audiences from around the world can easily donate to each organization with one click. \u00a0Additionally, #LionHeart will also include a robust social media campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In connection with the opening of LION in theatres on November 25th, 2016, See-Saw Films, The Weinstein Company, and The Charity Network launched #LionHeart, a social impact campaign to help provide much-needed financial support for non-profit organizations serving vulnerable children on the ground in India. \u00a0See-Saw Films\u2019 picture, LION (directed by Garth Davis and distributed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[5234,5235,1525,1987,5233,5236],"class_list":["post-17762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-lionheart","tag-charity-network","tag-dev-patel","tag-india","tag-lion","tag-missing-children"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LION launches social impact campaign #LIONHEART in partnership with the Charity Network - Behind The Lens Online<\/title>\n<meta name=\"description\" content=\"Behind the Lens is your home for in-depth movie reviews, filmmaker &amp; celebrity interviews, and more, all by industry professional and film critic debbie lynn elias...\" \/>\n<meta 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