{"id":28841,"date":"2020-07-16T10:46:09","date_gmt":"2020-07-16T17:46:09","guid":{"rendered":"http:\/\/behindthelensonline.net\/site\/?p=28841"},"modified":"2020-07-16T10:46:09","modified_gmt":"2020-07-16T17:46:09","slug":"governor-andrew-cuomo-launches-a-national-newyorktough-mask-up-america-campaign-to-stem-the-pandemic-tide","status":"publish","type":"post","link":"https:\/\/behindthelensonline.net\/site\/news\/governor-andrew-cuomo-launches-a-national-newyorktough-mask-up-america-campaign-to-stem-the-pandemic-tide\/","title":{"rendered":"Governor Andrew Cuomo launches a national #NewYorkTough &#8220;MASK UP AMERICA&#8221; campaign to stem the pandemic tide"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>With the ongoing COVID-19 pandemic spreading fast in many states across the country, Governor Andrew M. Cuomo today launched the national \u201cMask Up America\u201d education and awareness campaign to urge\u00a0all Americans to wear a mask while in public to help stop the spread of the virus.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/On-TPkiKIv0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Jane Rosenthal, producer and CEO Tribeca Enterprises, produced the series of spots with Academy Award-winning director Kathryn Bigelow. Robert De Niro, Kaitlyn Dever, Jamie Foxx, Morgan Freeman, John Leguizamo, Anthony Mackie, Rosie Perez, Ellen Pompeo, and Jeffrey Wright used their voices and talent to promote the message and increase awareness. Creative agency TBWA\\Chiat\\Day New York assisted with the logo and branding development.<\/p>\n<p class=\"yiv8533392386MsoNormal\">\u201cNew Yorkers suffered gravely when this pandemic hit our state and as we see other states battle the surge of COVID-19, we want to be sure all Americans know what we know here &#8211; that it is essential to wear a mask in order to protect one another,\u201d\u00a0Governor Cuomo said<b>.<\/b>\u00a0\u201cWe can only beat this virus if we are united as one, not divided by ideology or politics. In that spirit we worked with the best and most creative team to deliver this vital message in multiple ways and in different voices &#8211; I wear a mask to protect you and you wear a mask to protect me. It is simple as that. Mask Up America.\u201d<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/adhzDLGNjXE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"yiv8533392386MsoNormal\">The campaign includes a series of eight TV public service announcements, the first two of which are available today. All of the PSAs will be available in partnership with the Ad Council for use by broadcast and digital media outlets. The PSAs will air in donated media time and space throughout the country.<\/p>\n<p class=\"yiv8533392386MsoNormal\">Lisa Sherman, President &amp; CEO of the Ad Council, said<b>,<\/b>\u00a0\u201cWith cases of the virus continuing to rise across the country, we are proud to partner with Governor Cuomo\u2019s office on this critical message and inspire all Americans to wear face coverings.\u201d<\/p>\n<p class=\"yiv8533392386MsoNormal\">The eight 30-second television spots, which will be rolled out throughout the month of July, include:<\/p>\n<p class=\"yiv8533392386MsoNormal\">1. \u201cYou Have My Respect\u201d<\/p>\n<p class=\"yiv8533392386MsoNormal\">2. \u201cJoin the Battle\u201d<\/p>\n<p class=\"yiv8533392386MsoNormal\">3. &#8220;Come On, America&#8221;<\/p>\n<p class=\"yiv8533392386MsoNormal\">4. &#8220;For the Love Of&#8221;<\/p>\n<p class=\"yiv8533392386MsoNormal\">5. &#8220;An Easy Lift&#8221;<\/p>\n<p class=\"yiv8533392386MsoNormal\">6. &#8220;Face Facts&#8221;<\/p>\n<p class=\"yiv8533392386MsoNormal\">7. &#8220;It&#8217;s Your Shift&#8221;<\/p>\n<p class=\"yiv8533392386MsoNormal\">8. &#8220;Show Some Love&#8221;<\/p>\n<p class=\"yiv8533392386MsoNormal\">Several of the spots will be available in both English and Spanish versions, and will also be available for radio.<\/p>\n<p class=\"yiv8533392386MsoNormal\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; With the ongoing COVID-19 pandemic spreading fast in many states across the country, Governor Andrew M. Cuomo today launched the national \u201cMask Up America\u201d education and awareness campaign to urge\u00a0all Americans to wear a mask while in public to help stop the spread of the virus. Jane Rosenthal, producer and CEO Tribeca Enterprises, produced [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[8377,8182,8375,8376,8232,7324],"class_list":["post-28841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-newyorktough","tag-covid-19","tag-governor-cuomo","tag-mask-up-america","tag-pandemic","tag-psa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Governor Andrew Cuomo launches a national #NewYorkTough &quot;MASK UP AMERICA&quot; campaign to stem the pandemic tide - Behind The Lens Online<\/title>\n<meta name=\"description\" content=\"Behind the Lens is your home for in-depth movie reviews, filmmaker &amp; celebrity interviews, and more, all by industry professional and film critic debbie lynn elias...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/behindthelensonline.net\/site\/news\/governor-andrew-cuomo-launches-a-national-newyorktough-mask-up-america-campaign-to-stem-the-pandemic-tide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Governor Andrew Cuomo launches a national #NewYorkTough &quot;MASK UP AMERICA&quot; 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