{"id":39920,"date":"2025-07-21T11:00:13","date_gmt":"2025-07-21T18:00:13","guid":{"rendered":"https:\/\/behindthelensonline.net\/site\/?p=39920"},"modified":"2025-07-21T02:48:51","modified_gmt":"2025-07-21T09:48:51","slug":"btl-radio-show-07-21-2025-with-guests-steve-mims-brian-rodgers-and-dan-allen","status":"publish","type":"post","link":"https:\/\/behindthelensonline.net\/site\/miscellaneous\/behind-the-lens-podcast\/btl-radio-show-07-21-2025-with-guests-steve-mims-brian-rodgers-and-dan-allen\/","title":{"rendered":"BTL Radio Show – 07\/21\/2025 with guests STEVE MIMS & BRIAN RODGERS and DAN ALLEN"},"content":{"rendered":"

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This is a fun week on BEHIND THE LENS as we\u2019re going back to nature and into the forest. \u00a0That\u2019s right!\u00a0 It\u2019s back to nature this week as we take a look at a fantastically informative and entertaining short documentary that you can watch right now FOR FREE (and you all know how much I love FREE stuff) – CHARMIN WIPES OUT A FOREST.\u00a0 In my exclusive chat with writer\/director\/editor STEVE MIMS and producer BRIAN RODGERS, we delve into the making of this doc and Charmin toilet paper specifically. \u00a0Then, get ready for director and editor DAN ALLEN, who joins me discussing his latest film from The Twisted Childhood Universe – BAMBI: THE RECKONING.<\/p>\n

Kicking things off with CHARMIN WIPES OUT A FOREST, who would have thought someone would make any film about toilet paper, let alone one about Charmin, the biggest-selling brand in the United States, accounting for 25% of the US toilet paper market today. \u00a0Most of us remember the early ad campaigns for Charmin with Mr. Whipple and the unforgettable \u201cPlease, don\u2019t squeeze the Charmin\u201d. \u00a0And for quite a few years now, we\u2019ve been seeing multiple ads with the animated bear family using Charmin. \u00a0 But now, thanks to STEVE MIMS and BRIAN RODGERS, we find out the truth behind the toilet paper.<\/p>\n

CHARMIN WIPES OUT A FOREST is a comic in-depth expos\u00e9 of the massive deforestation required to deliver the nation\u2019s most popular bath tissue. \u00a0Although we are greeted with a comic opening to the doc, Steve and Brian deliver a shocking yet hopeful message to consumers. \u00a0This is a big problem that manufacturer Procter & Gamble will never do anything about, but we as consumers can.<\/p>\n

Filmed on location in the boreal forest of Canada and featuring an array of scientists, experts, and descendants of the Gamble family who founded P&G, \u00a0the film presents a tight, entertaining story designed to reach mainstream consumers with a story that can easily have a happy ending. \u00a0Did you know that the boreal forest stores more than 208 billion metric tons of carbon? Did you know that just to make Charmin toilet paper (made of virgin fiber only), more than 14 million trees are destroyed each year? \u00a0The boreal forest is essential to our survival, and only 1% of Canada\u2019s \u201cold growth\u201d remains today. \u00a0\u201cOld Growth\u201d forests are those with trees that are at a minimum 150-250 years old, with many of the junipers in the forest over 1500 years old and the pinyon trees over 900 years old. \u00a0Cutting down and replanting trees in tree farms is not sustainable for the future, as it will take over 100 years for new plantings to become “old growth”.<\/p>\n

Highlighting the environmental impact of Procter & Gamble’s toilet paper production, the doc uses humor to engage viewers, something that was inspired by Steve and Brian\u2019s last documentary on Home Depot’s deforestation in Ecuador. \u00a0As we discuss the making of CHARMIN WIPES OUT A FOREST, Steve and Brian detail their extensive research on Canadian forestry practices, including clear-cutting and the use of glyphosate, a key ingredient in Roundup, which is the subject of quite a few class action lawsuits.\u00a0 They hope to educate consumers about sustainable alternatives and reduce P&G’s market share by encouraging all of us consumers to switch to eco-friendly products.<\/p>\n

You can watch CHARMIN WIPES A FOREST right now for free on YouTube, or right here.\u00a0 As a reminder, the CHARMIN WIPES OUT A FOREST Video Truck is currently on its 23-city cross-country roadshow.\u00a0 To see when the video truck is coming to your town, and for more information on the film and available resources, go to the film’s website www.charminkillsforests.org<\/a>.<\/strong><\/em><\/span><\/p>\n