{"id":7345,"date":"2010-08-19T19:55:41","date_gmt":"2010-08-20T02:55:41","guid":{"rendered":"http:\/\/moviesharkdeblore.com\/site\/?p=7345"},"modified":"2014-10-21T15:58:22","modified_gmt":"2014-10-21T22:58:22","slug":"the-joneses","status":"publish","type":"post","link":"https:\/\/behindthelensonline.net\/site\/reviews\/the-joneses\/","title":{"rendered":"THE JONESES"},"content":{"rendered":"

By: debbie lynn elias<\/strong><\/p>\n

\"jonesesPoster\"Think back to your youth and those small suburban neighborhoods or city communities\u00a0or even now in this age of technogadgetry.\u00a0 Remember when Mr. Jones got a new car?\u00a0 What did your dad go out and do?\u00a0 He went and got a new car.\u00a0 Of course, then Mr. Jones went out and got an even newer and fancier car which meant every other dad had to go get the newer and fancier car.\u00a0\u00a0 And what about that 4 foot above ground pool and cedar fence that Mr. Jones put in?\u00a0\u00a0 How long did it take before every other house on the block had the same thing, only to find that by the time their construction was finished, Mr. Jones had a kidney shaped in-ground pool? And what about Mrs. Jones.\u00a0 Isn\u2019t that the new Prada handbag she\u2019s carrying?\u00a0 Well,\u00a0 just run on over to the local Prada store and you will inevitably find half the neighborhood there buying the same purse.\u00a0 And what about those Jones kids?\u00a0 Gotta love their new I-pad and I-phone combo.\u00a0\u00a0 Quick! Let\u2019s get over to Best Buy to get one!\u00a0 Ah yes, keeping up with The Joneses.\u00a0 It\u2019s\u00a0 been a way of life going back to the days of the ancient Sumarians and their \u201cindoor\u201d plumbing system.\u00a0 Seems that our very existence is predicated on the ideology that one family sets the standard and appears\u00a0 to \u201chave it all\u201d while the rest of us all want what they want, thus giving rise to free enterprise, commerce,\u00a0 economic growth and bankruptcy.\u00a0 But what if this is all a carefully calculated and engineered plot by the advertising industry to more than subliminally entice us to spend, spend, spend?\u00a0\u00a0 Enter the creatively fertile mind of writer\/director Derrick Borte who very cleverly and satirically combines consumerism and our inherent need to covet with a \u201cfictional\u201d look at predatory stealth marketing of the advertising industry with THE JONESES.<\/p>\n

 <\/p>\n

Steve and Kate Jones are the ideal couple.\u00a0 Exceedingly good looking, polished and friendly to a fault, they are idyllic.\u00a0 Driving the latest car, wearing the latest clothes and seeming to \u201chave it all\u201d, they are the epitome of having the best of the best, including the perfect teenaged children, Jenn and Mick.\u00a0 In fact, the Joneses are so perfect one would think they were born in Stepford.<\/p>\n

 <\/p>\n

Moving into a new neighborhood is always difficult, but the transition into the community certainly appears easy when you have the newest and nicest of everything.\u00a0 Immediately flocking to welcome the Joneses are neighbors, Larry and Summer Symonds.\u00a0 Bearing gifts consisting of a new cosmetic line Summer is hawking (a la Mary Kay, Tupperware, Amway), the Symonds, who give the air of being top dogs on the block, are themselves bowled over with the gizmos, gadgetry, glitz and glamour of the Joneses.\u00a0 Embracing the Symonds as if they had known them forever, Steve and Kate quickly forge an unbreakable alliance.\u00a0 As they give them the grand tour of the house, brand names roll over the tongue as easily as product placement in a movie.\u00a0 By weeks end, Jenn and Mick have also won over the local high school crowd and it doesn\u2019t take long before we soon see everyone keeping up with THE JONESES as product, after product, after foodstuff, after gem, after car, after gadget, start popping up all over town.<\/p>\n

But you know what they say about anything that looks to good to be true, generally is.\u00a0 Stick around because behind closed doors, Steve and Kate are sleeping in separate bedrooms, Jenn and Mick are flippant, rude and disrespectful to their parents, not to mention Kate having an affair with a married man, while ladykiller Mick makes a pass at a guy.\u00a0 And all the pieces of the puzzle start to come together with the arrival of corporate shark, KC, \u201cboss\u201d of Stealth Marketing and the disclosure that the Joneses aren\u2019t really the Joneses at all.<\/p>\n

When it comes to the performances, the acting is beyond reproach on all levels starting with\u00a0\u00a0 David Duchovny and Demi Moore who are perfection.\u00a0\u00a0 The acting\u00a0 As Steve and Kate Jones, outstanding.\u00a0 You believe them, you trust them, you want to be like them.\u00a0 Moore\u2019s Kate is a powerhouse with an energetic fire to succeed and perform that is\u00a0 contagious.\u00a0 She gives Kate a drive that instills confidence and imitation.\u00a0 Given the premise of a stealth marketing family, one would expect Kate to have a slight level of sleaze or sales patter going, yet Moore brings this neighborly comfort and ease that defies any pre-conceived notion of salesmen, giving depth and dimension to what could have been a one note performance. For Moore, \u201cit was very relatable when I read the script.\u00a0 People send things to us in the hopes that you are seen with it or photographed.\u00a0 That is, in fact, stealth marketing.\u00a0 What\u00a0 was so brilliant in Derrick\u2019s script is that he took what we all could relate to but into this\u2019 just right outside of the box but not so far that you don\u2019t stop and say that\u2019s actually really quite possible.\u2019\u201d<\/p>\n

\"joneses\"<\/p>\n

David Duchovny shines as Steve Jones.\u00a0 Long one of my favorite actors, many have often sold him short, not giving him the credit he is due for his exemplary talent. As Steve, he breezes through with an effortless ease and elan that is a joy to watch.\u00a0 Charismatic and affable, Duchovny brings subtle perfection to the role, elevating the wry wit and tone, and personalizing the film with heart.\u00a0\u00a0 And while his chemistry with Moore is undeniable, particularly as we watch the relationship of Kate and Steve unfold before us, it doesn\u2019t compare to his scenes with Gary Cole.\u00a0 These two should have their own sitcom.\u00a0 They are hysterical.\u00a0 With the dry, cerebral wit of Duchovny patterned against the more flippant silliness of Cole\u2019s Larry, I couldn\u2019t help but think of Martin and Lewis.\u00a0\u00a0 And even when not paired with Duchovny, Cole steals every scene he is in.<\/p>\n

The legendary Lauren Hutton steps in as Stealth Marketing boss KC.\u00a0 Confident, demanding, in control, as KC, Hutton is an ice queen and proud of it.\u00a0 She brings a manipulative edge that catapults the progression of the story and particularly, Duchovny\u2019s Steve.\u00a0 Glenne Headley breathes life into Summer Symonds.\u00a0 The complete opposite of Moore\u2019s Kate, Headley gives Kate a ditzy earthiness that grounds the story in reality.\u00a0\u00a0\u00a0\u00a0 And as the Jones children, Ben Hollingsworth and Amber Heard more than hold their own against their veteran \u201cparents\u201d, displaying new levels of their own acting talents.<\/p>\n

Hollywood finally gets it right with the release of THE JONESES.\u00a0 Neither too early nor too late, THE JONESES is a wake-up call to the economic crisis of our time.\u00a0 Written and directed by first-timer Derrick Borte, THE JONESES is not only slick, sly and witty, but one of the most creative scripts to come along in a long while.\u00a0 Borte\u2019s polished ideologic conceptualization grabs you from the get-go, keeping you entertained and interested not only in the story but in the characters themselves.\u00a0 You like these people, you want to be these people, and while you may start to question the values of consumerism as the story unfolds, like with any good product, you can\u2019t turn your eyes from the screen.<\/p>\n

Harkening to the reports and studies of the 1960’s on subliminal advertising, Borte brings us into the 21st<\/sup> Century by interweaving every marketing medium and ploy known to mankind (and then some) and topping it off with a basic pyramid scheme design and the now all-too-common, stealth marketing concept.\u00a0 Duchovny identified with the script given that, \u201cWe\u2019re all affected and influenced by what we see.\u00a0 We all choose our style from the ether, whatever is out there\u201d while for Hutton, THE JONESES lets us \u201csee where you\u2019re dirty and how it\u2019s gotten onto you and how it\u2019s gotten into all of us. We are more owned by corps than being citizens.\u00a0 More consumers than citizens.\u00a0 That\u2019s what has become important to kids and teenagers.\u201d\u00a0 Sadly, although working with a tightly crafted script, Borte does toss in some basic \u201cmortal\u201d contrivances amongst the characters which, although humanizing, falls short of the scripting excellence that carries the film for the first 40 minutes or so. And although sappy, the emotional climax pays back one hundred fold.<\/p>\n

Borte\u2019s pacing is even, ebbing and flowing with the story and characters and Yaron Orbach\u2019s lensing showcases the first rate merchandise.\u00a0 Some of real stars of this film, however, are production designer Kristi Zea, costume designer Renee Erlich Kalfus and set decorator Frank Galline.\u00a0 Zea, no stranger to the opulent and top of the line thanks to \u201cConfessions of a Shopaholic\u201d and the upcoming \u201cWall Street 2″, goes for broke with the lifestyle and merchandising design, including shooting in upscale Atlanta suburbs.\u00a0 Her production design to die for while\u00a0 Galline perfectly apportions each and every individual set to a tee.\u00a0 Kalfus it appears spares no expense with designer \u201ceveryday wear\u201d with names like YSL casually tossed about as if second nature.\u00a0 However, were I Kalfus or Demi Moore I would have rethought the YSL leopard print dress which made Moore\u2019s breasts look flat and her butt wide as a house.<\/p>\n

Keep up with THE JONESES.\u00a0 They are worth their weight in gold,\u00a0 Apple,\u00a0 IBM, Microsoft, Sony, Disney, AT&T,\u00a0 fashion, food, wine, in. . . . . .<\/p>\n

Steve Jones – David Duchovny<\/p>\n

Kate Jones – Demi Moore<\/p>\n

Larry Symonds – Gary Cole<\/p>\n

Summer Symonds – Glenne Headley<\/p>\n

KC – Lauren Hutton<\/p>\n

Written and directed by Derrick Borte.<\/p>\n","protected":false},"excerpt":{"rendered":"

By: debbie lynn elias Think back to your youth and those small suburban neighborhoods or city communities\u00a0or even now in this age of technogadgetry.\u00a0 Remember when Mr. Jones got a new car?\u00a0 What did your dad go out and do?\u00a0 He went and got a new car.\u00a0 Of course, then Mr. Jones went out and […]<\/p>\n","protected":false},"author":2,"featured_media":7349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,9],"tags":[1060],"class_list":["post-7345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-movies","category-reviews","tag-the-joneses"],"yoast_head":"\nTHE JONESES - Behind The Lens Online<\/title>\n<meta name=\"description\" content=\"Behind the Lens is your home for in-depth movie reviews, filmmaker & celebrity interviews, and more, all by industry professional and film critic debbie lynn elias...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/behindthelensonline.net\/site\/reviews\/the-joneses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE JONESES - 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